According to AppMagic, in 2025, the total global downloads of App Store and Google Play were 59.2 billion, an increase of 4 per cent over the same period in 2024. Hungry Studio eliminates the game ” Block Blast ” , which ranks first in the year with a 356.2 million installments.Annual download list TOP51. Block Blast: 356.2 million times (one more) 2.Roblox: 286 million times (third last year) 3. Free Fire series: 279.6 million downloads (150.2 million original/129.4 million enhanced) 4. Subway Surfers: 186.7 million 5. Pizza Ready: 161 million
According to AppMagic, 16 games were downloaded over 100 million times in 2025.Star marketing casesThe Turkish developer, Dream Games, launched large-scale star marketing for his triad game, Royal Kingdom, inviting Lebron James, Jimmy Fallan, Shakira, and the lead actor of the Big Bang of Life, Friends. The cumulative volume of downloads in 2025 was 8,0.7 million, ranked 35th in the year and the former Royal Match ranked 24th in 84 million downloads.
Data show that Royal Kingdom had only about 2 million downloads before the launch of marketing in March 2025, jumped to 10.6 million in May following the increase in user access to inputs and reached its peak of 12.5 million in August. The current triple game, which has become the sixth-highest global income, will be the focus of observation in 2026 on the challenge of breaking through the marginal benefits of the Candy Legend series.Distinction type outbreaks and concernsThe mahjong game became the annual black horse: Vita Studio, Vita Mahjong, ranked seventh in the world with 121.9 million downloads, and the number of hand-to-hand downloads leading the mahjong was between 189 and 258.3 million times; the elimination game inspired by the mahjong puzzle game Tile Explore, Tile Club, arrived at Top 30 with 9.2.4 million and 8.6 million downloads, respectively.
It is worth noting that while downloads are climbing, the overall harvest declined in 2025, signalling a possible change in business patterns in 2026. Vodoo, the giant of mixed leisure games, was systematized to make Hole.io, released in 2018, a record high of 119.1 million downloads in 2025 and a peak of $3.7 million in player spending. Key retrofit points include the new graded progress system in October 2024, the introduction in August 2025 of a predatory system that can attack other players ‘ maps, the player archive function and a completely new urban scene, and the creation of a growth closed loop with user access to inputs. From the download data, hyper-recreational games have had a significant impact on strategies that extend the life cycle through mixing, while the short-term peaks in the promotion of medium-heavy games are characteristic of star marketing. The fallout of the Mahjongg type game contrasts with the weak harvest, which suggests that the category may enter the innovative phase of business models in 2026.